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Stock Analysis
Booking Holdings Inc. (BKNG)
BKNG
BKNG · Consumer • Travel Services
199.31 +6.70%
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52W Range Position
60%
LOWMIDHIGH
Trend
Constructive
Momentum
Neutral
Updated: 2026-07-29 06:25 UTC
WOI Investment Thesis
Constructive
Confirmation improves above 228.83. Holding above 185.62 keeps the current thesis intact.
⚖️
✓
Fundamentals
Moderate / Insufficient
✓
Price Structure
Constructive
•
Momentum
Neutral
×
Breakout Confirmation
Pending
Risk Level
Moderate
Analysis Scope
1Y Daily
Key Decision Levels
✓
Hold Above
Structure remains valid above support.
185.62
↗
Break Above
Confirmation improves above resistance.
228.83
🎯
Next Objective
Pattern-derived target if setup continues.
236.64
×
Thesis Break
Scenario weakens below invalidation.
Below 185.62
Recent Company Events
SEC VERIFIED
Latest material filings
MAY
11
↗
Equity Offering / Capital Raise
HIGH
BKNG equity financing update
Senior Notes On May 11, 2026, Booking Holdings Inc.
8-K Filing • SEC EDGAR
MAY
7
↗
Equity Offering / Capital Raise
HIGH
BKNG equity financing update
Senior Notes On May 7, 2026, Booking Holdings Inc.
8-K Filing • SEC EDGAR
APR
28
●
Financial Results
HIGH
(Unaudited) 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25 3Q25 4Q25 1Q26 Units Sold Room Nights 297 287 299 261 319 309 323 285 338 Year/Year Growth 8.5 % 7.1 % 8.1 % 13.2 % 7.2 % 7.7 % 8.2 % 9.0 % 5.9 % Rental Car Days 21 22 23 17 22 2
April 28, 2026…Booking Holdings Inc.
8-K Filing • SEC EDGAR
What's Driving BKNG?
📈 Technical recovery is improving
Momentum is Neutral. Watch 228.83 for confirmation and 185.62 for structure risk.
💼 Business quality remains relevant
Fundamentals remain relevant. Check growth, profitability, cash flow and balance sheet quality.
⚠️ Key risk remains
Below 185.62
Full Analysis Workspace
Technical Signal
Technical Setup Active
✓
An active technical structure is present. Use trigger, target, stop and watch levels for context.
Pattern
Triangle Compression / SYM / UP
State
Active
Trigger
186.80
Target
236.64
Risk / Invalid
178.44
Downtrend Structure
Downtrend breakout active · 0 bars old · score 100
Trigger
192.20
First Resistance
193.92
Target
237.70
Invalidation
192.20
Compression
89%
◎
How to read this setup
Active technical structure detected. Use the chart overlays, support, resistance and invalidation levels to manage confirmation and risk.
Price Chart
BKNG · WOI overlay chart
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Valuation Snapshot (TTM)
Full valuation · Ratios use trailing twelve months
Updated 2026-07-28
Premium
Premium valuation
The stock trades at elevated earnings or cash-flow multiples; quality must justify the price.
Market Cap
$158.3B
Company size
EV
$161.1B
Debt-adjusted value
P/S
5.7
Balanced
P/B
-18.1
Not meaningful
EV/Sales
5.8
Balanced
EV/EBIT
17.8
Low multiple
P/FCF
17.5
Low multiple
FCF Yield
5.71%
Cash return
Source: SEC TTM data via WOI valuation cache Not financial advice
Business Lens
Long-term structure remains supportive
Financial conditions require selective monitoring.
↗
Revenue Growth
Moderate
●
Profitability
Insufficient
≈
Cash Flow
Healthy
⚖
Balance Sheet
Strong
💵 Revenue
5.53B
≈ Moderate
📈 Net Income
5.40B
≈ Insufficient
🧮 EPS (Basic)
1.37
≈ Insufficient
Booking Holdings Inc.
Consumer • Travel Services
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