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Stock Analysis
Direct Digital Holdings, Inc. (DRCT)
DRCT
DRCT · Market data
2.59 +0.80%
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52W Range Position
0%
LOWMIDHIGH
Trend
Vulnerable
Momentum
Neutral
Updated: 2026-08-09 19:37 UTC
WOI Investment Thesis
Vulnerable
Watch confirmation and invalidation levels before acting.
⚖️
✓
Fundamentals
Weak / Negative
✓
Price Structure
Vulnerable
•
Momentum
Neutral
×
Breakout Confirmation
Pending
Risk Level
Moderate
Analysis Scope
1Y Daily
Key Decision Levels
✓
Hold Above
Structure remains valid above support.
—
↗
Break Above
Confirmation improves above resistance.
2.75
🎯
Next Objective
Pattern-derived target if setup continues.
—
×
Thesis Break
Scenario weakens below invalidation.
Below —
Recent Company Events
SEC VERIFIED
Latest material filings
JUL
31
●
Management / Board
MEDIUM
DRCT board and management update
The material terms of the 2022 Omnibus Incentive Plan and the Equity Plan Amendment are described in the Company’s definitive proxy statement on Schedule 14A for the Annual Meeting, filed with the Securities and Exchange Commission on June 23, 2026, as amended (the “ Proxy Statement ”).
8-K Filing • SEC EDGAR
JUL
31
●
Shareholder Vote
MEDIUM
DRCT shareholder vote update
On July 31, 2026, the Company held its 2026 Annual Meeting of Stockholders (the “Annual Meeting”) at 9:30 a.m.
8-K Filing • SEC EDGAR
JUN
4
●
Management / Board
MEDIUM
Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings
(Nasdaq: DRCT) ("Direct Digital Holdings," "DDH," or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the appointment of Ohad Harlev to the Company’s Board of Directors.
8-K Filing • SEC EDGAR
What's Driving DRCT?
📈 Technical recovery is improving
Momentum is Neutral. Watch 2.75 for confirmation and — for structure risk.
💼 Business quality remains relevant
Fundamentals remain relevant. Check growth, profitability, cash flow and balance sheet quality.
⚠️ Key risk remains
—
Full Analysis Workspace
Technical Signal
Waiting for Confirmation
▲
No confirmed breakout yet. Watch the next level and momentum behavior.
RSI(14)
47.0
◎
How to read this setup
The nearest decision zone is framed by support around 2.32 and resistance near 2.90. The chart still needs to reclaim resistance to improve meaningfully, while any loss of support would keep weakness in control.
Price Chart
DRCT — 1D Chart
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Valuation Snapshot (TTM)
Full valuation · Ratios use trailing twelve months
Updated 2026-08-07
Spec
Speculative premium
Valuation is very demanding relative to current fundamentals; expectations are high.
Market Cap
$1.49T
Company size
EV
$1.49T
Debt-adjusted value
FCF Yield
-0.00%
Cash return
Source: SEC TTM data via WOI valuation cache Not financial advice
Business Lens
Long-term structure remains supportive
Financial conditions require selective monitoring.
↗
Revenue Growth
Weak
●
Profitability
Negative
≈
Cash Flow
Recovering
⚖
Balance Sheet
Pressured
💵 Revenue
6.68M
↘ Weak
📈 Net Income
-5.25M
↘ Negative
🧮 EPS (Basic)
-10.32
↘ Negative
Direct Digital Holdings, Inc.
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