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KROGER CO (KR)
KR
KR · Consumer • Grocery Retail
57.82 -0.07%
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52W Range Position
11%
LOWMIDHIGH
Trend
Vulnerable
Momentum
Neutral
Updated: 2026-07-31 16:36 UTC
WOI Investment Thesis
Vulnerable
Watch confirmation and invalidation levels before acting.
⚖️
✓
Fundamentals
Improving / Improving
✓
Price Structure
Vulnerable
•
Momentum
Neutral
×
Breakout Confirmation
Pending
Risk Level
Moderate
Analysis Scope
1Y Daily
Key Decision Levels
✓
Hold Above
Structure remains valid above support.
—
↗
Break Above
Confirmation improves above resistance.
60.29
🎯
Next Objective
Pattern-derived target if setup continues.
69.74
×
Thesis Break
Scenario weakens below invalidation.
Below —
Recent Company Events
SEC VERIFIED
Latest material filings
JUL
1
◆
M&A
HIGH
KR merger or acquisition update
(the “Company”) announced that it has entered into an agreement and plan of merger pursuant to which it will acquire Giant Eagle, Inc.
8-K Filing • SEC EDGAR
JUN
26
●
Management / Board
MEDIUM
KR board and management update
Sargent, who has served as Chairman of the Board of Directors (the “Board”) of The Kroger Co.
8-K Filing • SEC EDGAR
JUN
26
●
Shareholder Vote
MEDIUM
KR shareholder vote update
(the “Company”) held its 2026 Annual Meeting of Shareholders (the “Annual Meeting”).
8-K Filing • SEC EDGAR
What's Driving KR?
📈 Technical recovery is improving
Momentum is Neutral. Watch 60.29 for confirmation and — for structure risk.
💼 Business quality remains relevant
Fundamentals remain relevant. Check growth, profitability, cash flow and balance sheet quality.
⚠️ Key risk remains
—
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Technical Signal
Technical Setup Active
✓
An active technical structure is present. Use trigger, target, stop and watch levels for context.
Pattern
Triangle Compression / SYM / UP
State
Back Inside
Trigger
58.91
Target
69.74
Risk / Invalid
54.97
Downtrend Structure
Downtrend line not broken yet · score 0
Trigger
67.80
Invalidation
67.80
Compression
72%
◎
How to read this setup
The nearest decision zone is framed by support around 55.10 and resistance near 60.32. The chart still needs to reclaim resistance to improve meaningfully, while any loss of support would keep weakness in control.
Price Chart
KR — 1D Chart
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Valuation Snapshot (TTM)
Classic valuation · Ratios use trailing twelve months
Updated 2026-07-30
Fair
Fair valuation
The earnings multiple is in a moderate range.
Market Cap
$35.6B
Company size
P/E
33.6
Reasonable
P/S
0.2
Low sales multiple
P/B
5.5
Balanced
Source: SEC TTM data via WOI valuation cache Not financial advice
Business Lens
Improving business, cash flow needs monitoring
Growth, profitability, cash flow and balance sheet quality remain broadly supportive.
↗
Revenue Growth
Improving
●
Profitability
Improving
≈
Cash Flow
Recovering
⚖
Balance Sheet
Pressured
💵 Revenue
46.12B
↗ Improving
📈 Net Income
904.00M
↗ Improving
🧮 EPS (Basic)
1.46
↗ Improving
KROGER CO
Consumer • Grocery Retail
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