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52W Range Position
24%
LOWMIDHIGH
Trend
Mixed
Momentum
Neutral
Updated: 2026-07-31 23:55 UTC
WOI Investment Thesis
Mixed
Confirmation improves above 522.41. Holding above 488.54 keeps the current thesis intact.
⚖️
✓
Fundamentals
Improving / Improving
✓
Price Structure
Mixed
•
Momentum
Neutral
×
Breakout Confirmation
Pending
Risk Level
Moderate
Analysis Scope
1Y Daily
Key Decision Levels
✓
Hold Above
Structure remains valid above support.
488.54
↗
Break Above
Confirmation improves above resistance.
522.41
🎯
Next Objective
Pattern-derived target if setup continues.
539.50
×
Thesis Break
Scenario weakens below invalidation.
Below 488.54
Recent Company Events
SEC VERIFIED
Latest material filings
JUL
14
●
Management / Board
MEDIUM
ULTA BEAUTY NAMES KELLY GARCIA AS
CHIEF TECHNOLOGY OFFICER BOLINGBROOK, Ill.
8-K Filing•SEC EDGAR
JUN
2
●
Financial Results
HIGH
ULTA BEAUTY ANNOUNCES FIRST QUARTER FISCAL 2026 RESULTS AND UPDATES FISCAL 2026 GUIDANCE
(NASDAQ: ULTA) today announced consolidated financial results for the thirteen-week period (“first quarter”) ended May 2, 2026, compared to the same period ended May 3, 2025 : 13 Weeks Ended May 2, May 3, (Dollars in millions, except per share data) Net sales $ 3,163.9 $ 2,848.4 Comparable sales 5.3%...
(NASDAQ: ULTA) today announced consolidated financial results for the thirteen-week period (“first quarter”) ended May 2, 2026, compared to the same period ended May 3, 2025 : 13 Weeks Ended May 2, May 3, (Dollars in millions, except per share data) Net sales $ 3,163.9 $ 2,848.4 Comparable sales 5.3% 2.9% Gross profit (as a percentage of net sales) 40.1% 39.1% Selling, general and administrative expenses $ $ Operating income growth 11.6% 0.2% Diluted earnings per share $ $ “Fiscal 2026 is off to a strong start driven by broad-based growth across all channels and major categories.
8-K Filing•SEC EDGAR
What's Driving ULTA?
📈 Technical recovery is improving
Momentum is Neutral. Watch 522.41 for confirmation and 488.54 for structure risk.
An active technical structure is present. Use trigger, target, stop and watch levels for context.
Pattern
Bull Flag · Confirmed
Trigger
482.73
Target
539.50
Invalidation
471.76
DT Break
fresh (age 1)
RSI(14)
65.5
◎
How to read this setup
The nearest decision zone is framed by support around 488.54 and resistance near 514.15. A cleaner push through resistance would improve continuation odds, while a loss of support would weaken the current thesis.